Excellent. The tutoring was outstanding and the written materials we have taken away are already being used to inform our communication methods. All five of us found it very interesting, of great use and we have all developed our skills considerably. One of the team said it was the best training they have ever had and I would second that. It had an added bonus of being a team building exercise. Truly top class. Hugo House, Communications Manager, Good Energy.
This is a unique event delivered by media expert Magnus Carter. It's a workshop designed to be fun and interactive throughout, with some practical group sessions. The content can be adapted to suit your needs.
Max capacity: 12 to 20
Who should attend:
- Those who have to do their own PR, or are expected to make a proactive contribution to their organisation's PR effort.
- Those who wish to explore the contribution PR can make to their organisation's marketing.
- Managers who wish to manage their PR professionals more effectively.
- Why bother? - what PR can do for you
- What motivates journalists
- How to identify a story
- What happens when you talk to journalists - and after
- Alternatives to the News Release
- Selling your story (practical session)
- How to write and present your News Release
- Writing skills (practical session)
- How to prepare for interview
- How to take control
- Interview skills (practical introduction)
£1,895 plus VAT for up to 12 people
£1,995 plus VAT for up to 20 people
Contact Claire Harrington for a free quote and proposal.
Tel. 0117 9237933 or email office@mentorltd.co.uk