Managing Bad News
This highly interactive seminar event is designed to give you the critical skills needed to manage media, public and internal communications at a time of crisis, or impending crisis. It references case studies, is designed to allow you to share experiences where appropriate, and has practical exercises. Learning includes a ‘magic bullet’ approach to getting the messages right.
Max capacity: 20
No. of tutors: 1 or 2
Shows you:
- How public perception is reality for your organisation
- Why the media is so crucial to successful crisis communications
- How to develop lasting, positive relationships with the media
- How to work with journalists rather than against them
- How to classify the threat from crises
- Why crises escalate – and how to prevent that
- Key messages that work and how to communicate them effectively
- Key communications skills focusing on language and messages
- Basic steps to optimise internal communications
- How to manage issues of confidentiality