Crisis Communications Planning
A strong and positive communications plan is arguably the single most important aspect of a robust Crisis Management Plan.
Successful management of a crisis is about recognising that you have one and taking appropriate action. But you also need to be seen to take those actions and heard to say the right things if you wish to protect your reputation – because in many crises, what people think of you is at least as important as what happened. In other words, perception is reality.
Our consultants have substantial experience of writing, testing and delivering Crisis Communications Plans. Why not let that experience count for you? We can draft your Crisis Communications Plan for you. Or we can help you develop your own Plan by:
- Getting you to think and talk about what might happen and how it can be effectively managed
- Identifying and prioritising key audiences (your ‘publics’)
- Developing response strategies
- Establishing communications protocols and a media policy
- Listing key media contacts