Media Training for Business Schools
Managing the media
A self-contained, practice-rich module specifically designed to add value to business school executive management proqrammes. Our tried and tested team can use your existing media facilities and equipment or can provide everything you need to offer a realistic media experience.
Benefits of media training for management students:
Media training provides an essential frontline management skill, particularly for times of crisis.
The tutoring ‘locks in’ to a wider management context, with these additional benefits –
- Encourages socially responsible business and engagement with community
- Engages participants in managing organisational reputation
- Ensures personal communication skills and provides an ‘edge’ in communicating change
- Enhances group bonding and team-working for course members, through sharing of challenges
The programme:
Our programme is flexible and can respond to organisational and individual needs. However, we strongly recommend an intensive two-day or three-day programme that ensures:
- All types of media (radio, TV, press and new media) and all types of interview can be covered (e.g. live, recorded, face-to-face, down-the-line, soundbite, discussion programme, print media by telephone).
- Full account is taken of the evolving face of the media, the effect of new technologies and new delivery platforms, as well as the emergence of citizen journalism.
- Special attention is paid to communicating in a crisis, when organisational threat is strongest, and also to turning negative issues to positive advantage.
Our Team:
Second to none, both in terms of breadth and depth of journalistic experience and in terms of understanding tutorial needs. We have run similar programmes for a number of Universities and business schools.
Interviews are conducted in a realistic manner and may be tough and uncompromising. Feedback, however, is supportive and concentrates on providing points for improvement.
Jonathan Hewat
Currently regularly lectures at UK business schools in both handling the media and on team-building exercises. In the last few years he has been involved in setting up new franchise radio stations in several UK locations. His past experience includes broadcasting on BBC Radio 4 and BBC local radio and he was formerly Head of Broadcast Media at the University of the West of England, training many of today’s leading television and radio producers.
Giles Smith
Currently regularly trains business executives in both the public and private sector on television techniques, including live, recorded, studio and down-the-line experiences. He has worked for ITN as national Industry Correspondent and for ITV both nationally and regionally and has reported from all over the world for television and national newspapers.
Magnus Carter MCIPR
Currently he is Managing Director of the highly successful media consultancy, Mentor Communications, which specializes in media training and digital production. He has an international reputation for media and crisis consultancy and training. Starting as a newspaper journalist, Magnus has since gained more than 20 years experience in news and current affairs broadcasting, working with the BBC and commercial companies in both radio and television. He also worked as senior lecturer for a postgraduate journalism course at the University of West of England. Since then Magnus has worked with many corporate and public sector clients to ensure that media encounters become a positive opportunity even in times of crisis. He is a member of and approved trainer for the Chartered Institute of Public Relations and lectures at UK Business Schools.
Martin Powell MCIPR
Currently Managing Director of Empica, a full service media communications agency, which daily deals with national, regional and trade media. Martin lectures at UK business schools and for many private high-profile companies. He handles the media in both pro-active and crisis situations for high profile businesses and individuals. His journalistic experience is in newspapers where he has held senior editorial positions. His work this year has taken him to Bulgaria to handle the media for a high-profile individual and stories he has been involved in have been in national and regional media. He is a Member of the Institute of Public Relations.