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Mentor crisis communications training session
Web design I found the whole training session extremely enlightening and useful. It has allowed me to view my role and relationship with the media differently and it has given me more confidence in dealing with local press, trade press and radio. Web design
  Sarah Davies, Connaught Partnerships  
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Mentor presentation  training session
Web design Exceptional, enlightening and easily understood. Public presenting is not everyone’s thing – however, the tutors were very professional and their positive words of encouragement helped me and everyone else stand up and face our demons. I only wish I’d had this training sooner. Web design
  Stephen Lilley, Associate Director, Qatar Financial Centre Regulatory Authority  
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Media Training - Consultants

"We guarantee the highest standard of training and advice. And we promise some of the best consultants in the field." Magnus Carter, MD, Lead Consultant



Magnus Carter





MAGNUS CARTER, MCIPR, has an international reputation for media and crisis communications consultancy and training. He started his journalistic career as a newspaper journalist with the Evening Chronicle in Newcastle upon Tyne, later working as a freelance for National newspapers. He later gained more than 20 years experience in news and current affairs broadcasting, working with the BBC (BBC Scotland and the Today programme) and commercial companies in both radio (Intake Editor at Independent Radio News, and presented the award-winning AM programme on LBC in London)and television (TV-AM, Thames News and Meridian).

He is an associate consultant at Bristol Business School at the University of West of England where he was previously a senior lecturer in postgraduate journalism before founding Mentor Consultancy in 1998.

Magnus has worked with many corporate and public sector clients to ensure that media encounters become a positive opportunity, even in times of crisis, and that individuals within those organisations gain recognition through excellent handling the media skills.

He is a Member of and Approved Trainer for the Chartered Institute of Public Relations.

Andrew Brown
ANDREW BROWN is a communications all rounder with media relations as a specialty. He is able to analyse the market, understand the product, service or issue to be promoted, research the target audience and clarify the message that needs to be delivered. He has extensive media relations experience, excellent written skills, and has regularly been involved in crisis PR and planning for incident management. He also has a great deal of internal communications experience devising strategy and integrating all channels of communication to deliver messages. Andrew is used to dealing at board level both in-house and agency side, advising on strategy for corporate communications, investor relations, management of corporate profile and reputation in the national, local and trade print and broadcast media.

Martin Carter
MARTIN CARTER is a seasoned PR and communications professional with over 20 years experience in public service. He has a reputation for providing reasoned, realistic and reliable strategic advice, and has provided training for NHS Trusts, Health Authorities, social care organisations and other service organisations.

Martin spent 20 years as a communications professional – 12 at Director/Board level - with a range of NHS organizations before becoming an independent consultant.

Before joining the NHS, he spent eight years as a journalist working for various weekly, regional, morning and evening newspapers together with freelance work for several national newspapers. Martin has specialised in media skills training for well over a decade and is equally adept at helping health professionals develop and maintain a positive working relationship with the media and at training and preparing some of the most senior public sector figures to deal with challenging media situations.

Richard Dallyn
RICHARD DALLYN, senior media trainer, has won Sony Gold awards for his presenter work at BBC Radio 5 Live. He's been a news and phone-in presenter at LBC in London and is a former political correspondent with Independent Radio News. He's also a writer, and teaches media studies students. Richard initially trained as a newspaper journalist. He has covered UK general elections since 1979, and has reported on elections and other events in America, Australia and South Africa. He was the 5Live presenter on the night Princess Diana was killed.

Richard, often know as 'The Pax' by our trainees, is respected for his tough but supportive and empowering tutoring.

Malcom Love
MALCOLM LOVE is a specialist in the communication of science and experienced public speaker in both the UK and USA. He was senior producer at the BBC’s features and documentary department in Bristol before leaving in 1996 to set up his own independent production company. Malcolm is a senior media trainer at Mentor and also contributes to the BBC Network Radio training unit.

Robert Matthews
ROBERT MATTHEWS, senior media consultant, is an award-winning national newspaper journalist and columnist. After reading physics at Oxford University, he became a specialist correspondent with The Times, and now writes for the Financial Times, Daily Express and Sunday Telegraph. As a media trainer, his clients have ranged from multinationals and government departments to charities and high-tech start-ups. In addition to over 20 years of working with print media and on radio, he is able to draw on personal experience of being the focus of media coverage, through many live appearances as an expert commentator for Channel Four News, Sky News, BBC Radio 4’s Today Programme and the World Service.

Rachel Mostyn
RACHEL MOSTYN is a key tutor in the area of press handling for Mentor's media training programmes. As a freelance journalist Rachel writes for publications including Sunday Times, the Daily Mail and Cosmopolitan. She was News Editor at Cosmopolitan magazine for two years and continues as Contributing Editor. Rachel is no stranger to appearing in the media herself and has recently been on Sky News, BBC Breakfast, BBC News 24, Radio Five Live and other regional radio stations as a media commentator. Rachel worked in PR for technology and Internet companies before becoming a journalist.

Martin Powell
MARTIN POWELL has been senior Press tutor at Mentor since 1991. He also runs his own highly successful PR consultancy in Bristol. He was for many years Chief Reporter for the city’s EveningPost. He also worked as the paper’s Political Editor. Stories Martin has covered include the Falklands War, the Cecil Parkinson/Sara Keays affair, and the Brinks Mat bullion robbery.

Martin is renowned and respected for his humorous and witty teaching style and he helps clients to maintain a positive profile by handling the media positively especially when issues threaten to become crises.

Michael Dodd
MICHAEL DODD is an experienced media trainer. His expertise is founded on his work as a London-based media commentator and freelance foreign correspondent. He is best known amongst British audiences for his weekly live paper reviews on Sky News. He also comments on national and international issues on BBC television and radio networks. He files TV, radio and internet reports for foreign broadcasters such as the ABC in his native Australia. Michael has also been lecturing in broadcast journalism over the past twelve years at the University of Westminster. Michael is always a popular trainer and renowned for the humour he brings to his sessions.

Diana Sayner
DIANA SAYNER, broadcast consultant, started her career in local radio in Australia, went on to work as a reporter and producer with Channel Seven TV News, where she won a Thorn EMI Award for news coverage. She continued as a producer for the Seven Network after moving to London in 1992, and has also worked for BBC Sport News and as producer and director of corporate videos.

Sue Wood
SUE WOOD is a freelance writer and media consultant who started as a trainee journalist in 1979 with Reading Newspaper Group. She then went to the evening Oxford Mail and became deputy news editor at sister paper Oxford Times. She founded Newswise press agency with her partner, providing a daily news service to national and international newspapers, magazines, radio and television stations. Sue currently writes for a number of professional and consumer magazines.




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