Media Training - Handling the Media in a Crisis
A one-day event that shows you how to prevent issues becoming a crisis in the media and how to handle media interviews if a crisis does strike.
It is an intensively practice based event that develops skills in handling difficult questions.
Max capacity: 4-6
Our approach is practice-based and all interviews are recorded on DVD to aid assessment and review. Interviews and content are researched in advance to make events absolutely relevant to you and your organisation. Tutors are experienced journalists and are therefore uncompromising in their interview technique. Feedback however is delivered in the most supportive and constructive way.
Who should attend:
- Those who may have to deal with the media during crisis
- Those responsible for advising and briefing corporate interviewees dealing with issues or crisis.
Sample Content:
Times and content may be varied according to your requirements
- Doorstep interview
- Preparing for Crisis interviews: dealing with difficult questions
- Taking control
- Developing your Crisis messages
- Turning negative to positive
- Press and/or Broadcast
- Practice interviews with experienced journalists
- Soundbites
- Supportive feedback and pointers for developing your skills
- Action plan