Media Training - An Introduction to handling the media
This is a unique event delivered by media expert Magnus Carter to help small organisations Raise their Profile in the media. It's a workshop designed to be fun and interactive throughout, with some practical group sessions. The content can be adapted to suit you.
Max capacity: 8 to 20 +
Who should attend:
- Marketing, PR and those personnel who support their organisation's PR effort or are expected to make a proactive contribution.
- Those who wish to explore the contribution PR can make to their organisation's marketing.
- Managers who wish to manage their PR professionals more effectively.
Agenda may include:
- Why bother? - what PR can do for you
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What motivates journalists
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How to identify a story
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What happens when you talk to journalists - and after
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Alternatives to the News Release
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Selling your story (practical session)
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How to write and present your News Release
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Writing skills (practical session)
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How to prepare for interview
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How to take control
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Interview skills (practical introduction)