Mentor has an established track record in tailoring media handling, crisis management and presentation skills events to lawyers and legal firms.
Here are some examples of events we can run for you:
Effective media interview skills
Highly practice-based training where you will discover how to prepare and deliver a successful media interview. We can design sessions to cover press (including “trade” magazines), radio and/or television.
- Take the driving seat when you are interviewed by the media.
- Identify what journalists want from you – and how to give them what they want without diluting your message.
- Learn to use the opportunity to show “thought leadership”.
- Develop your awareness of sensitive issues and awkward questions, and learn how to deal with them.
Click here for an example
Using the media as a marketing tool
Most of us fear anything we can't control, and lawyers are often cautious about marketing through the media for that very reason. In this seminar, we offer you a framework for managing the risk – because the rewards make it worthwhile.
Good Public Relations can in fact be the most cost-effective part of your marketing mix. This seminar is about understanding journalists and the media – the essential background to successful PR. Working in an exciting and interactive way we will demystify the methods and processes used by journalists and broadcasters giving you confidence to face the media successfully.
Outcomes include:
- Tested and refined key corporate messages
- Ability to maximise effectiveness of PR in your marketing
- Awareness of potential positive stories and features about your company
- Personal as well as business development
Presentation skills development
In terms of presentation skills we provide a course for lawyers and legal firms that is designed to give them the “edge” when pitching against competitors. Lawyers and Legal firms can put themselves ahead by understanding the real needs of the audience and showing professionalism, polish and focus.
Click here for an example
Perfect pitch
We help you win new business by maximising the effectiveness of your personal communication skills.
This Presentation skills coaching aimed specifically at giving you the “edge” when pitching against competitors. Put yourself ahead by understanding the real needs of your audience and showing professionalism, polish and focus. As a result of our coaching, you will be able to:
- Improve personal presentation and communication skills, through planning and preparation, and through heightened performance skills
- Achieve the most positive and beneficial presentation of your work
- Structure successful presentations even when under time pressure
- Identify your key “corporate” messages
- Personal as well as business development
Click here for an example outline