Consultancy & Training


	I found the whole training session extremely enlightening and useful. It has allowed me to view my role and relationship with the media differently and it has given me more confidence in dealing with local press, trade press and radio.
	Sarah Davies, Connaught Partnerships


	Exceptional, enlightening and easily understood. Public presenting is not everyone’s thing – however, the tutors were very professional and their positive words of encouragement helped me and everyone else stand up and face our demons. I only wish I’d had this training sooner.
	Stephen Lilley, Associate Director, Qatar Financial Centre Regulatory Authority

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Media Training - Tips and Advice

BEFORE YOU TALK

Never talk off the cuff. Always buy time to prepare.
Are you the right person? Only agree to talk about what you know about. If you can't help (i.e. if you are not the right person) offer to get someone who can. Offer to phone them back and then check with your PR manager or other.
Ask for information on the scope of the enquiry. What information is required precisely? Is comment required as well?
Always appear helpful, and be positive. An interview is an invaluable opportunity. See it as a transaction - you give them something they can print or broadcast, they give you free (and often positive) publicity.
Be prepared. Make sure you have all the information you need to give. If a comment is required, find out what the approved line is.

IN THE INTERVIEW

There is no such thing as off the record.
If you have agreed to give information, stick to giving that information. If you haven't prepared a comment, don't give one - just say you are unauthorised to do so.
Never talk about anything you haven't prepared. Never say anything you wouldn't happily see on the front page of The Times.
Stick to the point/message. Do not get led down another path. Do not allow the journalist to put words in your mouth.
Don't be afraid to repeat your prepared message.
Language: Use simple, positive and everyday language - avoid jargon if you possibly can. Make clear points.
Keep facts and figures to the essentials.
Deliver with enthusiasm and energy.
Warmth, friendliness and reasonableness are good too. Make the journalist feel positive about you (even if the story is negative this time).
News is rarely just information. What journalists want is a good story.

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