An Introduction to the Media
Useful for marketing personnel with little experience or knowledge of public relations, helping them either to take on PR responsibilities or to better support the PR function in your organisation. Can also be aimed at other staff who support the PR function.
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Raising your profile
Essential do-it-yourself guide for those working for small businesses, membership associations, voluntary and charitable organisations designed to get you media attention. Interactive, with practical exercises.
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Media interview skills
Practice-based sessions can cover press, radio and/or TV interviews. Interviews are conducted in a realistic manner by tutors who have a background in journalism and may be tough and uncompromising. Feedback, however, is supportive and concentrates on providing points for improvement.
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Rehearsal sessions and one-to-ones
Rehearsing for an important interview ensures you take the driving seat from the start. This is for those who need to prepare for a known interview opportunity, or face a major issue or crisis likely to get media attention.
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Crisis media handling
Vital training for all those who may have to deal with the media during a crisis. We write a crisis scenario specifically for you, which forms the basis of a series of interviews and press conferences during the event. Practice the Mentor magic formula for deciding what to say when the wheel falls off.
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How to write great Press Releases and Editorial copy
We can be tailor workshops to your needs, whether you have to write customer information, internet or intranet material, news releases or magazine articles.
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Consultants
Magnus Carter is our Media Training lead consultant.
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How to Brief us on your Media Training needs
We customise Media Training events to your needs. Here are some questions we may ask and you may like to consider in advance:
- Is there a specific reason for the training (e.g. media interest in a new product)?
- What are your main objectives?
- Which types of media do you want us to cover (press, radio, TV, online) and what are your priorities?
- Where would you like to run the event and would you like to include studio-based interviews?
- How many people need the training? At what level in the organisation do they work?
- How urgent is your need, and do you have preferred dates in mind?